The biggest markets are in Germany (almost EUR60 billion), France and the UK, with almost EUR40 billion each, reveals a ranking of the European Federation of Pharmaceutical Industries and Associations (EFPIA), based on 2024 data.
From the CEE region, Poland is the biggest market, with over EUR13 billion worth of drug sales, ranked sixth, followed by Romania.
While lagging by far sales in Western countries, the Romanian market is however positioned in top half of the ranking, which makes it appealing for international companies.
(English version by Catalina Apostoiu)