“We have 5-6 production partners and we are likely to expand the network,” stated Eleonora Stefanel, creation director at the Italian fashion group. She did not provide the names of Stefanel’s Romanian production partners.
According to Finance Ministry data, Stefanel ended 2013 with revenue of EUR4.8 million and net profit worth EUR0.26 million.
“In two weeks’ time, we will reach 11 stores in Romania, after the opening of the newest unit in Cluj. We have six units in Bucharest, one in Brasov, one in Constanta, but we’re also present in Timisoara,” added Eleonora Stefanel.
According to the latest data provided by the company’s representatives, the first quarter of this year ended with higher-than-expected sales, a sign the local retail market has started growing.
According to Eleonora Stefanel, Romania is the third most important market for Stefanel, after Italy and Germany.
Romanians spend around EUR2 billion on apparel and footwear annually, according to the latest estimates by market research company Euromonitor.
(English version by Catalina Apostoiu)