Besides the three, there are four other companies with millions or even tens of millions of lei in revenue. Some of them assemble products for Decathlon, such as Sport Mechanical Workshop and Nextcity, others make parts for the group they are members of – DHS Bike Parts. There is also Atelierele Pegas, a company that reinvented the old bike brand Pegas.
Market leader by revenue and position in the exporter ranking is Madirom Prod, held by sporting goods retailer Decathlon. It entered into the top 100 exporters last year, following an over 50% increase in revenue to nearly 600 million lei (EUR127 million). The retailer uses this company to work with two local plants, Sport Mechanical Workshop in Timisoara and Nextcity in Resita, which assemble bikes that go to Decathlon’s stores in Europe.
The top actors on the bicycle and parts manufacturing market include Eurosport DHS and Mechrom Industry.
Eurosport DHS was established as a manufacturer of bikes in 2004 and its owners are Chinese investors (60%) and Germany’s Prophete (40%). Eurosport DHS is part of the DHS group, which also includes DHS Bike Parts, a bicycle part manufacturer. Mechrom Industry is a bicycle parts manufacturer, too.(EUR1=RON4.7182)
(English version by Loredana Fratila-Cristescu)