Before Kärcher opened its first plant, the country was almost invisible on the map.
Romania therefore accounts for 2.26% of such products going to other markets, according to the data available on The Observatory of Economic Complexity (OEC) platform, which are valid for 2022 and are the latest available.
Kärcher opened its first plant in Romania in 2016 and its business was fully operational the following year, which showed in figures. The group is now preparing to inaugurate its third manufacturing facility in Romania.
“We have two plants operating at capacity and are getting ready to open a third in May. Romania provides opportunities, but one needs to identify them and understand them,” says Ion Bican, the executive who runs Kärcher’s manufacturing operations in Romania.
Until 2021, Romania had another major actor in this business, ARTA, formerly Electroarges (Romania), a company whose business shrank from RON300 million in 2021 to RON39 million in 2023, after having doubled between 2015 and 2021.
(English version by Loredana Fratila-Cristescu)