In 2011, Romania, which used to be the carmaker’s biggest market before 2008, was the third most important for Dacia’s sales for the third year in a row after France and Germany.
Romania’s position in Dacia’s sales ranking fluctuated heavily throughout last year. In mid 2012, Dacia’s vice-president Constantin Stroe said that “this [Romania being sixth i.e.] is a more than devastating reality” and an indication of the difficult condition of the auto market in Romania.
Moreover, with Renault planning to launch Dacia in the UK–one of the largest European auto markets–this year, the carmaker’s home market might fall to seventh.
On the other hand, higher export demand for the local Dacia plant is good news despite the situation in Romania. “2013 will be the same as 2012, at least, for the auto industry. First of all, Dacia refreshed its range of cars and they came with affordable and competitive prices Europe-wide,” said Stroe, who is also the president of the Association of Carmakers in Romania (ACAROM).
(English version by Loredana Fratila-Cristescu)
Dacia‘s biggest markets in 2012
|
Country |
Car registrations (units) |
Trend (%) |
Market share in 2012 (%) |
Market share in 2011 (%) |
|
|
1 |
France |
80,792 |
-9.2 |
3.7 |
3.58 |
|
2 |
Germany** |
40,000 |
N/A |
N/A |
N/A |
|
3 |
Italy |
26,034 |
0.5 |
1.86 |
1.48 |
|
4 |
Turkey* |
25,000 |
40 |
6.59 |
4.33 |
|
5 |
Spain |
17,747 |
15.1 |
2.53 |
1.9 |
|
6 |
Romania* |
16,200 |
-30 |
24.48 |
28.8 |
|
7 |
Poland* |
9,500 |
101 |
3.48 |
1.74 |
|
8 |
Holland |
2,069 |
N/A |
0.42 |
N/A |
|
9 |
Portugal |
1,109 |
-50.3 |
1.16 |
1.45 |
|
10 |
Belgium |
753 |
0.1 |
3.37 |
1.53 |
Source: European Automobile Manufacturers’ Association (ACEA)
* Estimation based on 11-month results. Market share in Turkey calculated as a portion of total imports, not total car market
** Estimation based on 2011 data; in Germany, sales figures for Dacia are consolidated with Renault’s