Sales went up by 8.6% in value last year, but that happened at a time when inflation was almost double, market sources told ZF. Therefore, the growth was actually driven by price hikes, while the market saw 5% decline in volume.
More precisely, Romanians bought fewer TV sets, vacuum cleaners, refrigerators or computers and not just that, they also bought cheaper products. The shift to lower prices and special offers is not something specific to this industry, as consumers did the same with food, cosmetics or furniture, among others.
(English version by Loredana Fratila-Cristescu)