Sales in Romania increased by 11% compared with 2020 and the sector is estimated to grow by 13% to EUR7 billion in 2022.
With 13% growth in European to EUR718 billion in 2021, e-commerce has shown that it has become even more firmly grounded in the economy and society, after being the main shopping option for many people during the COVID-19 pandemic.
Western Europe is the strongest region in terms of B2C e-commerce sales, accounting for 63% of the total in 2021. Southern Europe follows in second place with 16% of total sales, while Central and Northern Europe come third and fourth (10% and 9% respectively), and Eastern Europe (2%) in last place.
‘The Ecommerce Europe report is a confirmation that Romania is an e-commerce hub in the region,” said Florinel Chiș, executive director of the Romanian Association of Online Stores (ARMO), a member of Ecommerce Europe.
(English version by Loredana Fratila-Cristescu)