The ROCA X investment will fund the commercial launch of Benefito Mobile, scheduled for the second quarter of 2021.
“Our investment promises a very good return with accelerated growth: the business model aims to achieve a break-even point 12 months after the commercial launch at only 35,000 users, and a return on investment after only two years in the context of already having strategic partnerships such as CashBackWorld or BonusWay,” said Alexandru Bogdan, ROCA X CEO.
“In Western Europe, virtual mobile operators are important players. We have believed for many years that the services provided by virtual mobile operators can boost the telecom field in Romania and the fact that ROCA X chose to join us makes us have more confidence in our success,” said Marian Velicu, Benefito Mobile co-founder.
For 2021, Benefito Mobile estimates approximately 37,000 users and a turnover of EUR700,000. It expects the business will turn to profit in one year and will reach EUR15 million turnover in five years.
ROCA X, founded in 2019, is part of Impetum Group, together with CITR and ROCA.
Benefito Mobile was founded in 2018 by telecom specialists Marian Velicu and Marius Ionescu.