The transaction is being assessed by the Competition Council for further approval.
“ROCA family shall have a new member, a company which has proved its business potential and values comply with our vision. Now, together, by the power of partnership and the synergies we reach as a holding we think we can lead Dial towards a new stage of development. We rely on the strategies provided by our management team, but also on the know-how of Dial founder, who will remain with us in the process of implementing an ambitious investment plan. By approaching the issue of lacking a successor, a common problem for local companies, we provide continuity solutions for the business. Although we face a challenging context, we believe that it is a good moment for the development and scaling of strong local brands in the field of building materials. We thank those who believe in our business, and together with them we aim to re-industrialize Romania”, stated Liviu Stoleru, CEO ROCA Industry.
Dial is present across Romania with do-it-yourself (DYI) chains (do-it-yourself, home-improvement supplies), building materials distributors and retailers. Around 10% of the turnout is generated by exports, but we estimate an increased presence on external markets. Dial boasts over 20 years of experience in manufacturing wire products, such as fence panels.
“The entrepreneurship culture is, in our opinion, in a continuous development in Romania, and here the people from ROCA have the fundamental task of investing resources and especially knowledge in Romanian businesses. The fact that Dial will continue to exist and, maybe, become even more powerful under the umbrella of this holding is, at the same time, an acknowledgement of our evolution so far. There are many companies which have the potential to become driving forces in different economic sectors, but they must only be discovered and the opportunities they may provide must be met with confidence,” stated Vasile Rosu, who owns 100% of the share capital of Dial, a company he founded in Harsova back in 1994.
Specialized in different types of wire mesh fence, Rabitz mesh, rectangular poles and more, the company has investment plans amounting to approximately RON40 million. Investments target the completion of a new production space in the second quarter of 2022, an increased production capacity, but also the development of a new business line.
With this transaction, signed on April 28, ROCA Industry continues to strengthen its presence in the building materials industry and to invest in Romanian companies, in a regional context in which the effects of the war in Ukraine lay pressure on the economy.
ROCA Industry (HOLDINGROCK1) is listed on the AeRO market of Bucharest Stock Market, starting with 2022. Traded under the stock market symbol ROC1, it is also included in the BETAeRO index, which includes the most relevant companies on this market. ROCA Industry serves as an umbrella for various Romanian construction material manufacturers.
In six months since inception, ROCA Industry has grouped in its holding companies such as BICO Industries (70%), Sarcom (100%) and Terra (100%). Also, it is about to finalize the transaction for taking over the majority ownership stake (70%) in Eco Euro Doors (EED), a Romanian producer of doors for residential projects.