With sales of more than EUR13 million in 2021, EED is the largest Romanian manufacturer of doors for residential projects.
“With this transaction we are taking forward our mission to amplify the potential of local companies and develop brands made in Romania. Long-term investments are based on a set of values that we observe, and this is a process we do every time we enter a new company. We believe in the power of partnership and we are deeply involved, both with resources and know-how. At the same time, we have a different approach on risks, with an equally focus on opportunities”, declared Ionuț Bindea, Investment Manager ROCA Investments, Chairman of the Board of Directors ROCA Industry.
By concentrating skills and resources at the holding level, ROCA Industry creates common strategies and synergies between companies in the building materials sector.
Under the roof of the holding company, EED will enter a new phase, and development plans include diversifying the product portfolio, adjusted to the continuously changing requirements of consumers, and approaching new markets.
“We are taking over a solid company with growth opportunity, with a product that, although industrial, comes with an emotional value given by the design it brings to consumers’ homes. It’s important to use advanced technology to deliver products that are at the highest level in a country with a tradition in this sector. We continue ROCA Industry’s mission to reindustrialize Romania by developing and scaling strong local brands”, said Liviu Stoleru, CEO ROCA Industry.
The acquisition of the Romanian door manufacturer, with 27 years of experience on the market and more than 320,000 units sold in 2021, is the second transaction completed in the first part of the year by ROCA Industry. The company’s portfolio includes: BICO Industries (70%), Sarcom (100%), Terra (100%), Eco Euro Doors (70%) and is in the process of finalizing the transaction for the full takeover of Dial.
The local door manufacturing sector was recently estimated at EUR140 million in 2020, with a CAGR of 6 percent between 2022-2025, according to Interbiz Research Consulting.
In this transaction, ROCA Industry had been assisted with legal advice by Bancila, Diaconu and Associates, and on the Eco Euro Doors side the BICF team was involved, in terms of M&A assistance.