The transaction, worth EUR11 million, to which up to EUR3 million will be added depending on the fulfilment of some performance metrics, reconfirms the holding company’s investment strategy to grow by diversifying the building materials sectors in which ROCA Industry operates.
“The acquisition of Dial in the ROCA Industry portfolio represents a natural and important step in the development of the holding and also the materialization of the strategy of increasing the value we bring to our investors. I rely both on the holding team and on Vasile Rosu to translate into reality, and in the case of Dial, our vision of development through partnership, with a focus both on investments and good results, but also on the organizational culture, on healthy shared values. We value the achievements of this company founder and we are happy that together we have the opportunity to transform a succession crisis into an opportunity for the further growth of a Romanian company, with Romanian capital,” said Ionut Bindea, Chairman of the Board of Directors and interim General Director of ROCA Industry.
Entrepreneur Vasile Rosu, who established Dial in 1994, remains part of the company in the coming period, ensuring the transfer of know-how needed for further development, in partnership with ROCA Industry.
Dial specializes in the production of bordered fence panels, braided fence netting, Rabitz netting, rectangular posts and more. The company is present nationally through DYI (do-it-yourself, DIY) chains, building material distributors and retailers. About 10% of the turnover is generated by exports, with prospects to increase the presence on foreign markets.
“I think many Romanian entrepreneurs are in a situation similar to the one I was in, where the company I have successfully built from scratch and turned into a profitable business, in an industry of the future, needs a new road partner which will continue to take it to the next level. Of course, I would have liked one of my successors to take over this role, but I am glad to have found in ROCA Industry shared values and reliable partners who will take care of the future of Dial. Over the next period, I will stay with them and the company to ensure the transfer of know-how and vision,” said Vasile Rosu, the founder of Dial.
Dial had a turnover of EUR12 million in 2021 and targets investments of EUR8 million (almost RON40 million) for 2022. In the first half of 2022, the company had a turnover of almost RON41 million.
Launched in December 2021 and listed on the Bucharest Stock Exchange in January, ROCA Industry has gradually expanded its presence in the building materials sector and currently brings under the same umbrella the companies BICO Industries (70%), Sarcom (100%), Terra (100%), Eco Euro Doors (70%) and Dial (100%).