Red Bull, the biggest player on the international energy drinks market, ranks second. Red Bull Romania reported sales worth RON56.6 million last year.
Red Bull is followed by Burn, a brand of Coca-Cola HBC, which registered sales of over RON1.8 billion in Romania last year.
Hell Energy and Power Horse rank fourth and fifth on the Romanian energy drinks market.
In 2014, energy drink consumption stood at 24 million liters, or less than 1 liter per capita. Energy drinks account for nearly 1% of the soft drink volumes.