The company plans to open 35 to 45 Penny Market stores by the end of 2015.
Rewe Romania, part of German group Rewe, also operates eight XXL Mega Discount stores in Romania.
In May, Rewe Romania announced it planed to expand its network over the next two years and open a new logistical platform. The average investment in one store is EUR2 million, of which half is the cost of the land.
Rewe Romania consists of two companies, REWE Romania SRL, which operates the stores, and REWE Projektentwicklung, a real estate development firm. The turnover of the two companies exceeded EUR500 million last year.
The retailer’s main competitor on the discount segment is Lidl.
In Romania, German group Rewe also owns the Billa supermarket chain, which has 82 units.