“Romanians like percentage points. We sell 50% at normal price and 50% on sales. Nevertheless, 90% of online sales are at discount prices,” said Victor Tighinean, country manager of footwear retailer Ecco Shoes.
Cornelia Nicolae, country manager of fashion retailer Stefanel said that Romanians no longer take into account the official periods of sales, as they have a high appetite for discounts, but the impact on the business is a negative one.
Alina Bistreanu, general manager of fashion group LPP, which includes fashion brands Reserved, Cropp Town, House, Mohito and Sinsay, added that the discount sales account for 30% of the company’s turnover, but still, consumers also take into account a product’s quality and design, not only the price.