“After the COVID-19 pandemic (the lifting of restrictions i.e.) we have been seeing a significant growth of our business. We’ve achieved almost 100% growth in the past 12 months, which obviously encourages us to keep investing in Romania.”
The growth rate will maintain in the following months in 2022, despite the inflationary pressures and the current geopolitical situation, Sorin Stancu added.
“We will continue to develop the business, opening new stores and introducing a new channel on the local market, the online store.”
Smyk covers 18 cities in Romania with 26 offline stores in all. It has opened almost 20% of them in the last five years. The retailer arrived in the country in 2009 but stepped up development not long ago.
“We intend to continue development by opening 30 to 50 stores a year over the next five years.”
(English version by Loredana Fratila-Cristescu)