“Considering our desire to develop the business, we are not considering closing any of our stores. We will continue the national expansion of the network in the next three to five years, with the aim of doubling the actual number of stores,” says Sorin Stancu, who runs the local operations of the retailer.
Romania is a strategic market for the SMYK brand, because it is the second largest of the group, the executive said.
“We want to be present in every county, starting, obviously, with major cities like Cluj-Napoca, Craiova and Iasi, where the SMYK brand does not have a presence yet.”
SMYK posted RON53 million sales in Romania last year, a decline of 13% on 2019.
“[2021 sales] are difficult to estimate but considering the current trend we expect significantly better results than last year.”
(English version by Loredana Fratila-Cristescu)