Profi has been the market leader by number of new stores open in each of the last few years, and that is not expected to change in 2020, either, despite the overall difficulties caused by the pandemic. The retailer will continue development at the pace previously set and seeks to open at least as many stores as last year, 260.
This fast-paced expansion allowed it to climb in the ranking of the retailers in Romania quickly. It now ranks fourth, as ZF has found, after Kaufland, Carrefour (group) and Lidl. However, Profi’s target is to become market leader.
“Our target is to become number one on the market. It will be a fierce fight and we will be fighting Lidl for the top spot(…),” says Calin Costinas, deputy CEO of Profi.
Profi is the first of the major retailers to have revealed last year’s results.
(English version by Loredana Fratila-Cristescu)