“Some 200 stores on the Romanian market have joined this program, over 80 of them are already running in the pilot project,” said a METRO news release.
The program, called “La Doi Pasi” (two steps away) provides resellers with membership to a national network, as well as training courses, consultancy and professional pricing, according to the quoted sources.
“The La Doi Pasi program allows store operators to maintain financial and operational independence, throughout the collaboration,” the news release added.
Similar programs are under way in Poland and Bulgaria.
METRO Cash & Carry Romania has 32 stores in 24 cities. The company is owned by German retail group Metro.