For the coming year, she says, the outlook is optimistic and the company’s main objective remains to consolidate its presence on the local market.
“This year we mark four years since the opening of the first Kik store in Romania and we aim to end 2022 with a round figure of 100 stores operated (…) For 2023 we remain ambitious and our main objective is to strengthen our presence on the local market both in terms of the number of new stores opened and by launching new store formats, adapted to the Romanian market and customers’ preferences,” Raluca Hartmann, Kik Romania CEO, told ZF.
Kik Group’s portfolio ranges from apparel to a range of non-food items for the home. The company operates two warehouses in Germany and a warehouse in Slovakia.
(English version by Loredana Fratila-Cristescu)