In just the first hour since opening Thursday, the retailer’s sales were six times higher than on a regular day.
The best selling products so far were LCD TVs, notebooks and refrigerators.
During the sales campaign, which ends Tuesday, the retailer is selling 2,000 products at discounts ranging between 10% and 50%.
Flanco Retail operates the business of former Flanco International, and it is one of the largest local retailers of electronics and household appliances, with 77 stores countrywide.
The retailer targets sales of EUR140 million this year, from EUR110 million in 2011.