Flanco sold 60,000 products worth over RON30 million during its Black Friday sales campaign in 2011.
Flanco Retail operates the business of former Flanco International and it is one of the largest local retailers of electronics and household appliances. The retailer wants to hit sales of EUR140 million in 2012, from EUR110 million in 2011.
Black Friday is the first day of the Christmas shopping season in the US.
The idea behind the term “Black Friday” is that this is the day in which retail stores have enough sales to put them “in the black” – an accounting expression that alludes to the practice of recording losses in red and profits in black. (EUR1=RON4.5342)