“Starting today, all clients in the Republic of Moldova will have access to most products sold on elefant.ro in Romania, at equally competitive prices. The expansion into Chisinau, although seemingly facile and handy, was a pretty complex process because it entailed the setup and operation of a division in a non-EU country,” said Dan Vidrascu, CEO of Elefant.
Founded in 2010, elefant.ro set off as an online bookstore and, over the last years, it has powerfully extended towards new segments such as home appliances, toys, accessories and fashion.
In 2014, elefant.ro had a turnover of EUR11 million and net loss of EUR1.4 million.