The new concept offers different price levels depending on the quantity of products purchased.
Auchan, present in Romania with hypermarkets, supermarkets, proximity stores and online, entered the discount segment in 2023, being one of the most popular segments in Romania over the last years. Thus, two of the Auchan hypemarkets– the one in Ploiesti and that in Timisoara (on Calea Sagului) were turned into Auchan Discount at the time.
The new store ATAC Hiper Discount by Auchan sells 17,000 products, of which 60% food items, and covers 6,000 square meters.
Auchan Romania’s portfolio includes more than 430 stores, of which 30 classic hypermarkets, 3 discount hypermarkets, 7 supermarkets, the Auchan Go store and some 400 MyAuchan ultra-proximity stores, most of which are located in Petrom filling stations, as well as online store www.auchan.ro.
Auchan also ows two logistics campuses, in Stefanestii de Jos, near capital city Bucharest, which was inaugurated in 2020 and covers 71,000 sqm, and one in Calan (Hunedoara County), inaugurated in 2022, with a storage area of 22,000 sqm.