“The coffee corner concept complements our coffee supply available both in stores, for home consumption, as well as in partner units in the HoReCa sector, prepared by expert baristas,” stated Cristina Funieru, Coffee Business Development Manager Coca-Cola HBC Romania.
The first coffee corner in partnership with Auchan Retail Romania was launched in 2020 in Bucharest, in a Petrom filling station, and dozens of other units are to be launched throughout 2021, along with remodeling Petrom stations and integrating MyAuchan stores.
Coca-Cola HBC, one of the leading bottlers of Coca-Cola company, with sales of over 2 billion units annually, took over British coffee shop chain Costa Coffee for $5.1 billion, in early 2019.
Romania is one of the first markets of the Coca-Cola HBC Group which launched Costa Coffee in 2020, which is expected to expand to all 28 markets of the group over the next three years.