By industries, Ford Romania is seen as the top employer in automotive, ING Bank Romania in banking and Lidl in retail. Other top employers by industry this year are IT – Ubisoft; services – Amazon Development Center (Romania); FMCG – Heineken Romania; telecom – Orange Romania; pharma (production and wholesale) – Antibiotice; manufacturing – De’Longhi Romania; oil & gas – OMV Petrom.
Half of employees surveyed say they wouldn’t work for an employer with a bad reputation even if salaries were higher, and 80% of leaders involved in recruiting say employer branding significantly impacts their capacity to attract exceptional talent.
The survey found that organizations with a strong employer brand find employees twice as fast and the main reason Romanians don’t apply for a job is the lack of details about working conditions.
Salary is the main criterion for employees in choosing an employer (74%), followed by pleasant work atmosphere (69%) and job security (68%).
These criteria are more important among women and employees with higher education.
Remote work options are low on the motivating factors’ list but are more popular for employees with higher education and an attractive benefit for 44% of employees.
Over 10% of employees switched jobs in the second half of 2020 and nearly 25% of Romanians intend to switch jobs in the first half of this year.
In Romania, the Randstad Employer Brand 2021 survey was conducted in January 2021.