With the creation of the Dacia-Lada business unit, Dacia will boost its efficiency and competitiveness, while going beyond its perimeter in terms of products. The presentation of the Bigster Concept paves the way for new horizons for Dacia in the C-Segment, Renault said.
The Dacia Bigster Concept is roomy, robust, meant for open air and dusty roads, exploring new horizons. It’s the very essence of a 4.6 meters SUV with no more, no less than the essential.
Future figurehead of the Dacia range, it could come in both alternative-energy and hybrid engines, meaning the brand will always be perfectly in sync with changing regulation and customers expectation
“Dacia will stay Dacia, always offering a trustworthy, authentic, best value-for money proposition to smart buyers. With the creation of the Dacia-Lada business unit, we’ll leverage to the full the CMF-B modular platform, boost our efficiency and further increase our products competitiveness, quality and attractiveness. We’ll have everything we need to bring the brands to higher lands, with the Bigster Concept leading the way,” said Denis le Vot, Dacia Lada business unit CEO.