Renault is showcasing the Duster at the Buenos Aires Motor Show, in Argentina, in a version adapted specially for the Americas. Renault Duster has been specially redesigned for the Americas Region in a process coordinated locally in Sao Paulo, Brazil, and the car will be produced locally, at the Curitiba plant in Brazil.
In Colombia, Renault Duster will be produced at the Medellin site and launched in May 2012.
The car will be sold in South America as Renault Duster, after it was adapted by Brazilian and Argentine engineering teams, which ensured compliance with local standards.
The vehicle features a chrome grille at the front and a chrome strip at the rear with “Duster” written in negative. The 4×4 model is more emphatically styled than in Europe with wheels painted in dark gray and fitted with a latest-generation four-wheel-drive system. The interior is more upmarket, including a new dashboard, the carmaker said.
Besides the Duster, Renault is launching three other cars in Argentina and Brazil this year: a new Sandero, the group’s most successful model on these markets, Sandero Stepway and Fluence.
Renault aims to double vehicle sales in the Americas region from 200,000 in 2009 to 400,000 in 2013. Renault sold 310,000 units in the region in 2010.
Brasilia, with sales of 160,297 passenger cars and commercial vehicles in 2010, is Renault’s second biggest market in the world, after France.