The brand currently expects C-segment vehicles to account for around one third of its sales mix in the coming years, up from about one fifth today.
Striker is positioned as a C-segment crossover designed to complement the Bigster and is described as a multi-energy vehicle with different power options. Striker combines elements of several body styles, blending the dynamism of a station wagon with the practicality of a spacious hatchback and the raised ride height of an SUV – it measures 4620mm in length. The new crossover will include a hybrid version, a hybrid four-wheel-drive model and an LPG variant.
Dacia will price the Striker “below EUR25,000,” in line with the Bigster, which starts at EUR24,990 in France and EUR23,990 in Germany (£25,215 in the UK). Striker will sit alongside Bigster as part of what the brand describes as a complementary duo of larger vehicles aimed at strengthening its presence in the C-segment. The new model will be fully revealed in June.
Dacia also plans a new A-segment electric car built on Renault Group’s RGEV small platform and manufactured in Europe. This will reflect Dacia’s DNA and will have a starting price of less than EUR18,000.
Dacia intends to expand its electrified powertrains to the entire vehicle lineup. Currently, only four models offer some form of electrification, but Dacia aims to have two-thirds of its sales electrified. The best example is the next-generation Sandero, which will get a fully multi-energy powertrain range.
According to Renault data, Dacia’s success is underpinned by what it calls a “design-to-cost” approach that allows it to maintain a cost advantage of around 15 per cent compared with rivals. Recent sales figures underline the brand’s strong position in the retail market. In 2025 the Sandero was Europe’s best-selling passenger car for the second consecutive year and has been the number one vehicle sold to private customers in Europe since 2017.
The Duster also remains a key pillar of the brand’s lineup, ranking as the second best-selling SUV to retail customers in Europe. Meanwhile the Bigster, Dacia’s entry into the larger C-SUV segment, became the best-selling C-segment SUV for retail buyers during the second half of 2025. By the end of 2025, Dacia reached another milestone, surpassing 10 million global sales since the launch of the original Logan in 2004.