In this role, Topliceanu will help Mashreq to grow its award-winning customer-centric digital bank Neo as well as its Personal Banking Division.
Topliceanu’s responsibilities include developing innovative digital banking propositions, designing customer journeys to deliver superior customer experience, driving customer acquisition, revenue, and profitability, and building synergies with external stakeholders in the digital ecosystem to support Mashreq’s expansion plans.
“I believe that personal banking is about hard work, determination, and consistency, and doing things right for the customers each time. We need to open our ears and hearts to understand what our customers really want. I look forward to the opportunity of applying my extensive digital banking experience and customer-first approach at Mashreq to take Neo and Personal Banking to new heights,” said Topliceanu.
During his over two decades of retail banking experience, Topliceanu has established himself as a digital banking pioneer, using comprehensive expertise in segment and product management to spearhead multiple successful business model transformations.
Radu spent the last three years with BRD Groupe Société Générale in Romania as Deputy CEO of the bank and Head of Retail Banking, leading a team of 4,000+ professionals serving more than 2 million customers. Previously, he had worked in leadership positions with Standard Chartered in Singapore, Sberbank Europe in Austria, and Raiffeisen Bank in Romania and Austria. He holds an MBA from the Romanian-American Business School in Bucharest.