Located in the heart of the city, Radisson Blu Aurum Brașov opened in October, after an investment of 17 million euros, on the site of the former Palatul Telefoanelor building on Bd. Eroilor in Brașov. The old building, built in the 1930s and in an advanced state of disrepair, has been rehabilitated and transformed into an attractive destination that integrates visual elements and stories from the city’s history in a sophisticated space with premium design and services.
With an experienced team of 70 people, the hotel already attracts tourists from the United States, Great Britain, the Middle East or Germany, but also a large number of Romanian tourists who visit Brasov for business or leisure.
The Radisson Blu Aurum Brașov hotel is built by local entrepreneurs Ramona and Răzvan Neamțu, owners of the Ra-Ra Group. The family of entrepreneurs from Brasov wanted to develop a project with a significant impact in the local community, and the Radisson Blu franchise came with the necessary tools to create a local atmosphere, from the perspective of design and suppliers.
“We wanted to have a local footprint as visible as possible, to bring details with historical value and to work with as many Romanian suppliers as possible, so that our guests discover not only a hotel with extraordinary design and services, but also a part of Brașov – past and present. Almost 80% of what Radisson Blu Aurum means is the result of the work of some companies in our area, which means that more than 10 million euros that we have invested have already returned to the local economy. In addition, the impact of a 5-star hotel in the community is very large in the long term, because it brings valuable business to the community. The tourist who pays 150-200 euros per night’s accommodation will spend an approximately equal amount in other services outside the hotel. So I’m glad to think that next year our investment will bring not only 6.5 million euros in the turnover of the hotel, but even more for the local business environment” said Razvan Neamțu, owner of Radisson Blu Aurum Brașov together with Ramona Neamțu.
A total investment of EUR17 million was required for the opening of the Radisson Blu Aurum Hotel in Brasov. Construction works lasted 34 months, being hampered by the complexity of the project, the pandemic and socio-economic context. Estimates show that the investment will be recouped in about 10 years.