In 2014, the retailer sold 2,500 smartwatches worth nearly RON1.5 million.
When buying smartwatches, men are interested in the technical characteristics, while women are interested in design, colors and brand.
The average price of a smart watch reached RON1,290 in 2015, according to QuickMobile data.
In 2015, smartwatches accounted for 10% of the retailer’s sales, up 1% against 2014, and Apple and Samsung were the best-selling brands.
The retailer also sold 150 smartwatches designed especially for children.