The latest Barrier stores to open are in Pascani and Neamt.
“We now number 43 Barrier stores and have no more openings scheduled until the end of the year, only relocations. We will close the franchised store in Sibiu, one of the first to open so we will have 42,” says Adrian Garmacea, owner of Electric Plus.
The entrepreneur this summer said the target was for Barrier chain to grow to 80 to 100 stores in Romania, with an average of eight to ten new stores a year. Average investment in a Barrier franchise is EUR30,000, in addition to the investment of the local partner.
Electric Plus expanded its franchise in Switzerland and Belgium in March 2020 and Adrian Garmcea said early this year similar moves were planned for Germany and China.
Electric Plus posted 65 million lei revenue and RON6.3 million profit in the first half, both 10% higher than in the same period of 2019.
(English version by Loredana Fratila-Cristescu)