“At first, 2020 looked set to be an outstanding year for our company in terms of numbers. Izotec’s strategy for 2020 included launching a number of premium product ranges, which we had to postpone for the second half of the year due to the current circumstances,” says Ciprian Chelariu, owner of 96% in the company and CEO.
“The crisis caused by the pandemic hit all the businesses and we found ourselves in an unprecedented situation, so we’ve had to look for solutions ourselves to survive as a company and as people.”
Izotec continued operations complying with the lockdown rules, despite the sales slump.
“We managed to reconfigure our business strategy in less than one month and launch a new range premium windows. We had to use the existing resources almost exclusively, working with a minimum of capital, which is so necessary usually. Our estimate of the investment is about EUR200,000.”
Izotec Group increased exports to 30% of its revenue in 2019. It posted RON26.2 milion revenue in 2018, according to the latest officially available data.
Izotec has three PVC door and window plants near Piatra-Neamt. Its rivals include Electric Plus Bacau, Optimedia Oradea and Casa Noastra in Craiova.
(English version by Loredana Fratila-Cristescu)