As Deputy CEO, Alex Filip will be reporting to the company’s CEO, Victor Bostan, and will be overseeing directly the Administrative, ESG, Finance, HR, Investor Relations, IT, Legal, Marketing and Sales areas.
Subject to meeting performance targets and Board approval, Alex Filip will succeed Bostan as Purcari CEO starting January 1, 2025, as part of the company’s succession planning.
Alex Filip is currently serving as the Managing Partner of McKinsey’s Bucharest office and is the leader of the firm’s digital and analytics growth platform in Central Europe. After finishing his university studies in Spain and the UK, he returned to Romania and has since focused on helping companies in Romania and the wider Central European region to develop and create value through business-driven, digitally enabled transformations. Prior to joining McKinsey, Alex had worked as Project Manager for Roland Berger and as an Associate with Raiffeisen’s investment banking arm.
“Purcari is a true regional champion, and it offers an extraordinary platform for accelerated growth in a very traditional and fragmented industry, that is nevertheless a core part of our region’s cultural heritage and identity. I have tremendous respect for what the incredible team at Purcari have achieved to date and feel privileged and very excited to join the company at this key juncture. I very much look forward to the journey ahead and to helping Purcari leverage its enormous potential”, said Alex Filip.