The strategic acquisition will further reinforce Publicis Groupe Bulgaria’s competencies in digital transformation, adding firepower to its existing offering across digital strategy, data, social media, and digital content creation.
This acquisition will see Advertise BG become a part of Digitas Sofia, the connected digital marketing agency within Publicis Groupe Bulgaria.
“(…) This acquisition will further enhance Publicis Groupe Bulgaria’s capabilities in digital transformation to complement our existing, established specializations in digital strategy, data, social media and digital content creation (…)”, said Vessela Apostolova, Chief Executive Officer, Publicis Groupe Bulgaria.
Advertise BG currently handles more than 100 local and international clients across different business verticals, providing expertise and services that include performance marketing, branding and awareness, social media marketing, digital design, analytics and¬¬ conversion rate optimization as well as training and consulting.
Established in 2007 by Alexander Georgiev as a digital marketing agency providing services to small and medium-sized businesses in the United Kingdom, the company shifted its operations to the Bulgarian market and applied its know-how to attract larger local clients including 8888, Mebeli Videnov and Sport Depot. As Google Ads Premier Partner, this is also the only agency in Bulgaria to be recognized twice in a row by Google with an award from the “Ready to Rock” competition.
“Having worked with Publicis Groupe Bulgaria over the years across multiple projects, this partnership is a natural next step and of strategic significance for us. This union opens the door for us to tap into the vast global Groupe expertise much more effectively and apply the available proprietary technologies and platforms to gain a competitive edge on the local market and beyond,” said Alexander Georgiev who will assume the role of Digital Transformation Director and will become a member of Publicis Groupe Bulgaria’s Executive Board.
He will be working closely with Dessislava Stoyanova, COO and Managing Director of the Media Business, Vanya Duncheva, Digitas, Managing Director, and Boryana Atanasova, Media Director Digitas. Georgiev will be reporting directly to Vessela Apostolova, CEO of Publicis Groupe Bulgaria.