Financial details of the deal were not disclosed and the transaction remains subject to customary approvals by the relevant competition authority.
Following the acquisition, Tremend will serve as the newest global delivery center for Publicis Sapient, the digital business transformation arm of the Groupe’s product lineup.
“We’re impressed with the Tremend team’s vision, the breadth of its skillset and capabilities around agile engineering, and its deep industry expertise. Bringing Tremend into Publicis Sapient is a powerful expansion of our global distributed delivery model and we expect to rapidly grow headcount to 2,500 people by 2025 as well as our geographic footprint in the region. We’re also excited by the strong cultural match between the two organizations and look forward to driving even more client impact together,” commented Publicis Sapient CEO Nigel Vaz.
“At Tremend, our purpose has always been to engineer the best products through our amazing team for our partners and to better manage disruptions, accelerate growth and add new value to their brands in today’s rapidly changing world. Joining forces with Publicis Sapient will help propel our combined organization forward during a time when our clients are calling upon us for some of the most important and challenging initiatives to date”, said Tremend founders Ioan Cocan and Marius Hanganu.
“In a context of growing demand for digital business transformation, Publicis Groupe is scaling its expertise in Europe to better serve its clients and help them win in commerce. The addition of Tremend will expand Publicis Sapient’s agile engineering capabilities and diversify its geographic footprint. After the innovative joint venture launched with SCB in December in South East Asia, this is a new step in the international expansion of Publicis Sapient,” said Arthur Sadoun, Chairman and CEO of Publicis Groupe.
Tremend was founded in 2005 by Ioan Cocan and Marius Hanganu and serves a large and diverse client base that includes companies such as Carrefour, ING and Orange. With over 16 years of experience in product engineering, Tremend employs over 650 software engineers working on projects that reach over 60 million end-users. Tremend puts a focus on the development and delivery of artificial intelligence, natural language processing, and cloud technology services.
Tremend reported a turnover of RON100.6 million and a profit of RON12.4 million in 2020, per the latest finance ministry data.
Besides its two offices in Romania, in the cities of Bucharest and Brasov, Tremend also has offices in Belgium (Brussels), UK (London) and the United States (Atlanta).