The retailer seeks to integrate all Profi City stores under the new concept.
The new store format was announced in September 2020, at the inauguration of the Profi concept store in the town of Ploiesti, within which it was tested as a convenience area. Initial results were encouraging, therefore, ProfiGo will be developed as a separate brand.
The two ProfiGO units in Timisoara were set up on the site of some Profi stores already operational.
Profi has over 1400 stores in Romania, including the Profi Loco format, developed in rural areas.
The company has over 22,000 employees and a growth rate of over 200 stores per year. The retailer ended 2020 with a turnover of nearly EUR2 billion (over RON9 billion), after due to an increase of over 20%.