The retailer said it created various store formats for various situations in order to find the best solutions both for its clients and for the company. Any test store is initially called Mini and when the results are conclusive, at the end of the test period which can differ from one location to another, the respective unit will be renamed depending on the format that proves the most suitable, namely, Profi standard, City or Loco.
PROFI stores currently operate under the Standard format covering large areas and selling a wide range products and the City format covering small areas and selling a smaller range of products.
The store in Azuga stretches onto 350 square meters and can respond to any of the two formats, but it can also be turned into the first Loco unit.
Profi has also launched the modular store concept, under which it operates two units, in Sighisoara and Baraolt, respectively.
Profi also opened Thursday its 12th supermarket in Timisoara, which covers a total 450 sqm.
Profi is the second-largest modern retail chain in Romania, after Mega Image, with a network of nearly 260 stores, operating in 41 counties and employing over 6,000 people. The retailer plans to reach a 400 store network in the upcoming years.
The supermarket chain doubled its net profit to RON26.8 million (EUR6 million) in 2013, from RON13.1 million a year before. Its sales rose 26% on the year to RON1.45 billion (EUR330 million).