The retailer ended 2020 with 1,404 units in Romania.

“We intend to become the second largest player in local food retail in the next four years and market leader after 2024,” said Calin Costinas, deputy CEO of Profi.

Profi’s supermarket and convenience store network is the fourth largest player in food retail in Romania with a turnover of RON7.3 billion in 2019, the most recent public data available. The top three players are Kaufland, Carrefour (as a group) and Lidl.

Costinas said Profi’s turnover grew in 2020 despite the pandemic context, although growth lower than the minimum 25% targeted.

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