As in 2022 the company reported sales of RON11.7 billion, this year the business is likely to near RON13 billion, in line with ZF calculations. The advance is, at least partially, due to expansion and refurbishment of some already existing stores.
“The network added over 700 units in 2019-2022 period and expansion is set to continue this year, with Profi aiming to cross the 1,700-unit threshold by end-December,” say the company’s representatives.
They add that in the past five years, Profit invested RON2.3 billion (over EUR450 million) in Romania. For 2023, the investment budget stands at EUR100-120 million.
Retailer Profi, controlled by investment fund MidEuropa Partners, saw its sales go up by 22% last year, with the increase particularly supported by the rising number of clients.
On average, Profi stores were visited by 1.2 million clients each day in 2022, with the number being 17% higher than in the previous year.
(English version by Catalina Apostoiu)