To date, the best year for Profi’s development was 2019 when it opened 264 new stores, of small format such as supermarkets or proximity stores
In 2021, the company opened some 170 units and modernized 70 others.
“In 2021, Profi opened over 170 new stores and closed 15 units, taking its network to over 1,550 units at end-2021. Also, the retailer modernized in 2021 over 70 of existing stores”, according to Profi representatives.
Profi has four formats in Romania – Super (regular stores, up to 550 square meters), City (smaller, 150-250 square meters but intended for the urban areas), Loco (for rural areas) and Go, the latter being the latest arrival. Go is a modern convenience store for today’s consumer in a hurry. Although such stores have been growing in number in recent months, Loco dominated in 2021.
The supermarket and convenience store network, which has more than 1,550 stores, is the fourth largest player in the local grocery retail by sales in 2020, with the top three places occupied by Lidl, Kaufland and Carrefour (as a group).
Profi ended 2020 with sales of RON8.8 billion, up 22% on the year. The growth rate is the second fastest on the market, after Lidl.