“We’ve opened 24 stores throughout the country since the beginning of the year and now have 391 in 188 cities and towns. We want to get as close to 500 stores as possible by the end of the year,” says Gaetan Pacton, development director of the supermarket chain.
Last year’s expansion champion was no longer Mega Image, but Profi, for the first time in the last few years.
Profi ended 2015 with 367 stores under various formats and brands, 92 more than it had in 2014.
“We have an about EUR50 million expansion budget for this year alone,” Gaetan Pacton says.
Profi has the farthest reaching network in Romania, covering more than 30 counties. Its fast-paced expansion took its sales to more than half a billion euros last year, the retailer said. Sales in 2014 stood at EUR410 million, according to the latest officially available data.
(English version by Loredana Fratila-Cristescu)