The Noul Profi model is present in four store formats: Super (with the biggest sales area and widest range of products), City (proximity stores), ProfiGo (convenience stores for quick purchases) and Loco (in rural areas).
The implementation of the Noul Profi concept boosted sales, according to Profi officials.
In 2022, the retailer is set to implement the home delivery service and other forms of e-commerce.
Profi has more than 1,500 offline stores in Romania, of which 600 are managed by partner entrepreneurs, and some 25,000 employees across over 700 localities.
In 2020, the retailer had a turnover of RON8.8 billion, up 22% on the year.