Profi representatives said that if the new store concept proves successful, it will be replicated in 50-100 other locations. Company officials declined to mention the value of the investment, but said this is the most expensive store opened so far in Romania.
The concept store is a testing place for Profi’s development trends. “If it proves successful in the upcoming weeks, we shall be opening 50-100 more stores.”
Profi is the most extended modern retail chain in Romania, with over 1,300 stores and over 21,000 employees, per company officials.