The store in Matca is in a test format, Mini, which will be remodeled into Profi’s City or Loco format, depending on its sales. Loco is a small format, created for rural areas, selling a slightly different range of products from Profi’s City and Standard stores. The Mini store has a total area of 365 square meters.
In November last year, Profi announced it had come up with several store formats to fins the best solutions for various locations.
The store in Sibiu is the standard format and has an area of 520 sqm.
Profi is the second largest retail chain in Romania by number of stores, after Mega Image. Profi is present in 40 counties and has over 6,000 employees.
The retailer opened 71 new stores last year and plans to open at least as many this year, targeting to reach 350 units by the end of 2015. Profi plans to reach a network of 500 stores in the next two years.