This is the first modular store in Romania and South-Eastern Europe and covers a total 327 square meters.
The surface of the modular store can be changed depending on the purchasing power in the area where it is located.
According to the company, a modular store located in an area where the number of clients proves insufficient for the unit to become profitable at the current size will no longer be closed, but redimensioned in ratio with the purchasing power in the respective area.
Profi plans to reach 400 units in Romania in the upcoming years.
Profi, owned by investment fund Enterprise Investors, is the second largest modern retail network in Romania by the number of stores which operate under the concepts Profi, Profi Mall and Profi City in 115 locations in 40 counties. The company employs over 5,500 people.
Profi doubled its net profit to 26.8 million lei (EUR6 million) in 2013, from RON13.1 million in 2012, and its sales surged 26% to RON1.45 billion.
The retailer opened 63 new stores in 2013 and plans to keep the same expansion rate this year.