“We are permanently looking for new retail models, adapted to the clients’ expectations. (…). We expect more such stores to pop up in the malls in the future,” said Profi general Manager Pawel Musial.
Profi Mall is a pilot project where special emphasis is placed on the range of fresh products. The new store covers around 790 square meters at the ground floor of Oradea Shopping City.
End-March, Profi opened its first small-format urban stores by rebranding as Profi City the five stores in Cluj-Napoca it had acquired earlier this year from Alimrom Trading.
Profi is currently present in 88 localities in 36 counties and it ranks second among retailers operating on the Romanian market.