In June 2021, Profi opened nine supermarkets and proximity stores. Of the total, eight units are under the Loco format and one under the Profi City format.
Profi has three formats in Romania – Standard (regular, large stores up to 550 square meters of floor space), City (150 to 250 square meter stores in cities) and Loco (rural areas). It has recently introduced a new retail format, convenience stores Profi Go, which sell products likely to be impulse buys.
In 2020, the retailer also launched the Monaco store concept, which starts from a standard supermarket, buts also incorporates a proximity component.
Profi seeks to overshoot the 2,000-unit threshold until 2024, as it further bets on an accelerated expansion based on the model of the past years.
In 2020, Profi opened some 240 stores under the Profi brand. By comparison, the retailer, active on the supermarkets and modern proximity segments, opened over 250 new units in 2019. Normally, the company says it plans to open at least as many new units as in 2020, which means Profi seeks to open at least 240 new stores in 2021 and it is expected to double its expansion speed in the second half of the year.
Profi has an annual investment budget of nearly EUR100 million to expand its store network and develop its presence in Romania, per previous data.
For 2021, the retailer looks to open new stores and implement the Monaco store concept (launched recently), in both new and old units, by remodeling.
The retailer posted RON8.8 billion sales in 2020, up 22% versus 2019, driven by expansion and like-for-like growth.