The network now numbers more than 1,350 stores in large and small cities in Romania.
The retailer, which operates on the supermarket and modern convenience store segment, opened 260 new stores last year and ended 2019 with 1,184. The officials of the company announced the plan was to open at least as many in 2020. So far Profi has opened about 170, as ZF found, without taking into account the store closures. To reach its target, Profi must step up expansion at the end of the year.
Eight of the new stores opened in October are City (a smaller format for cities), nine are Standard (regular format for urban areas) and 11 are Loco (a format used in rural areas).
A Standard store has a retail area of up to 550 square meters and a City store has a retail area of 150 to 250 square meters.
Profi posted 7.3 billion lei sales in 2019, an increase of 23% on 2018, driven by expansion and rise in consumer spending.
(English version by Loredana Fratila-Cristescu)