Only three other groups have overshot the market in Romania – Kaufland, Carrefour (as a group, not by as separate entities) and Lidl.
Profi will cement its fourth place among retailers in Romania, as a result of its performance in 2020, but is close to the top three thanks to its growth pace, ZF has found.
“We achieved more than 20% growth this year. The factors in this trend were the network expansion and our sales promotion policy,” says Catalin Costinas, deputy CEO of Profi.
The retailer has opened some 200 stores this year and will inaugurate 20 more in December, so it should end the year with about 1,400, ZF has calculated.
(English version by Loredana Fratila-Cristescu)